The 'Your Doorstep, Your Decision' campaign aims to help older consumers deal with high-pressure sales tactics on the doorstep.
Doorstep selling is when someone sells you goods or services in your home or on your doorstep. It can be a convenient way to buy - but there is a risk you may be pressured into buying something you do not want or that is not good value for money.
In 2004, the OFT estimated that there were 16,000 cases reported to local authority Trading Standards Services (TSS) per year about rogue doorstep traders - though the overall figure could be much higher.
Victims are likely to be older consumers living alone, especially women. The OFT's ongoing doorstep selling campaign aims to raise awareness of these issues and to empower older consumers to refuse offers of on the spot house repairs.
The campaign aims to raise awareness of how to handle doorstep sales tactics and the risks of rogue traders. It is aimed primarily at women over 70, and their families, friends and carers. Read the full 2010 campaign strategy (pdf 80kb).
Leaflet - aimed at 70+ audience, includes signs to look out for, advice on how to feel empowered to refuse making an instant decision, and suggested actions on what to do next.
Product code: OFT1116
Product code (Bilingual version - Welsh/English): OFT1116w
Booklet – a more detailed document, aimed at the family, friends and carers of the 70+ audience, advising on signs that show how a friend or relative may be at risk, and the action to take.
Product code: OFT1117
Product code (Bilingual version - Welsh/English): OFT1117w
Door hanger – aimed at 70+ audience, a simple reminder to think twice before making a buying decision when pressurised by doorstep traders.
Product code: OFT1118
Product code (Welsh version): OFT1118w
TV filler – a 30-second public information film, developed by the Office of Fair Trading, which can
be shown if you have TV and DVD facilities at outreach events.
The TV filler can be viewed below and is also available to use via the Office of Fair Trading’s YouTube channel
To order your free campaign materials, phone our mailing house on 0800 389 3158, quoting the relevant product code(s).
To find out more about the campaign, please contact Catherine Worswick at catherine.worswick@oft.gsi.gov.uk
See the OFT YouTube channel for all recent television adverts, radio adverts and videos.
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