Save Xmas
The OFT is running a long-term campaign to inform consumers about the different options for short-term saving for events like Christmas.
Following the collapse of the Farepak hamper company in 2006, the OFT was asked by HM Treasury to carry out an awareness campaign to help consumers understand their options when saving for Christmas.
The campaign – called 'Save Xmas' – launched on 1 June 2007 and works through organisations delivering financial advice, principally Citizens Advice, with support from Transact. Advice workers use the Save Xmas toolkit to provide information on the different ways to save for Christmas. Our aim is to give consumers the information they need to make the right decision for their personal circumstances.
Independent evaluation conducted in 2009, year 2 of the campaign, showed that almost all respondents who completed feedback forms rated the training sessions as useful (97 per cent). Furthermore, when contacted one year after their training, 90 per cent of survey respondents said they felt confident about choosing saving options following their training, showing the campaign’s long term impact. From 2007 to 2009, the campaign is estimated to have reached 120,000 consumers, who have received advice from CAB, Transact and other intermediary organisations.
HM Treasury has agreed to fund the campaign for a further three years, taking the campaign up to March 2011.
The full 2009 report, as well as the report conducted in 2008, can be downloaded below.
To find out more about the campaign, please contact Catherine Worswick at catherine.worswick@oft.gsi.gov.uk
Television advert
Save Xmas television advert - aired free of charge in October 2009
Documents and links
- See the saving for Christmas pages on the Consumer Direct site.
- Save Xmas - a quick guide to paying for Christmas (pdf 214 kb)
- Evaluation of Save Xmas 2008 (pdf 315 kb)
- Evaluation of Save Xmas 2009 (pdf 702kb)
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